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All Journal JAM : Jurnal Aplikasi Manajemen An-Nisbah: Jurnal Ekonomi Syariah Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Shirkah: Journal of Economics and Business JURNAL SCHEMATA : Pascasarjana UIN Mataram IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Enterprise and Development (JED) Khazanah Sosial Khazanah Hukum Khazanah Pendidikan Islam AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini International Journal of Islamic Khazanah International Business and Accounting Research Journal International Journal of Islamic and Social Sciences (ISOS) el-Jizya: Jurnal Ekonomi Islam PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Riduan Mas’ud
Universitas Islam Negeri Mataram, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Journal : Khazanah Sosial

 1 
Digital Marketing Communication Patterns for Islamic Microfinance Institutions in the Industrial Era 4.0 Riduan Mas’ud
Khazanah Sosial Vol 3, No 3 (2021): Khazanah Sosial Vol 3, No 3 November 2021
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (346.482 KB) | DOI: 10.15575/ks.v3i3.19656

Abstract

This study tries to show that implementing a comprehensive marketing program will help Islamic microfinance institutions (LKMS) improve their overall performance, especially in the current industrial era. Like other Islamic organizations, Islamic microfinance institutions must follow Islamic (Sharia) rules in all aspects of a business. Then a marketing program suitable for Islamic microfinance institutions must include a marketing concept established by relying on Islamic values. Similar to other organizations, the main objective of the marketing program of Islamic microfinance institutions is to retain existing customers and attract new customers. In addition, an efficient marketing program must contain several specifications emphasizing the nature of the market and the institution itself, competitors, development of marketing plans, and client preferences. Some concrete steps that need to be taken by LKMS are using Internet of Things (IoT) technology, cloud computing, big data and customer profiling, and electronic payments
The Influence of Personality, Reputation, Value, and Corporate Identity on Customer Satisfaction at Bank Syariah Mandiri Mataram Branch Riduan Mas’ud; Khairul Hamim
Khazanah Sosial Vol 2, No 3 (2020): Khazanah Sosial Vol 2, No 3 November (2020)
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.434 KB) | DOI: 10.15575/ks.v2i3.19675

Abstract

In increasing banking profits, customer satisfaction is something that needs to be taken into account. This study aims to analyze the effect of Reputation, personality, identity, and company value on customer satisfaction at the Bank Syariah Mandiri Mataram Branch. The method used is descriptive quantitative using a Likert scale. Many steps are carried out before performing regression, such as normality and linearity tests. This study found that personality, value reputation, and corporate identity significantly and positively influence customer satisfaction at Bank Syariah Mandiri Mataram Branch. The personality variable is the most dominant in influencing customer satisfaction at Bank Syariah Mandiri Mataram Branch.
Co-Authors Ahmad Amir Aziz Aminy, Muhammad Muhajir Athar Shahbaz Wani Azizurrohman, Muhammad Baiq Elbadriati Denpharanto Agung Krisprimandoyo Desrir Miftah El-badriati, Baiq Eric Harianto Fachrozi Fakhrurrozi Fakhrurrozi Gapari, Muhamad Zaril Gatot Suhirman Jamaliah Said Julina Julina Khairul Hamim Lalu R. Ibnu Ludmila Mayasari M. Syamsurrijal Mahyarni Mahyarni Maimunah Johari Morry Sumbawa Sary Muh. Azkar Muhamad Yusup Muhammad Jalaluddin Muhammad Syamsurrijal Nursaid Nursaid Putrawan Habibi Shofia Mauizotun Hasanah Supiandi Supiandi Tawakkal Baharuddin Tiyo Avianto Uzair Albazi Vina Yolanda Zaenul Wahyudi